For the 2025 UPA Asia Trailblazers program, I was commissioned to create and deliver all content for the U.S. training phase of the initiative. This phase followed 12 Asian athletes over three months as they trained, lived, and competed in the United States alongside professional pickleball players.
I developed the overall content strategy and led production and delivery together with freelance collaborator Sandro Liman. We jointly planned, filmed, and edited all content, covering training, tournaments, interviews, branded storytelling, photography, and social-first formats.
Beyond daily and event-driven content, we also delivered broadcast graphics for the newly launched PPA Tour Asia and wrapped up the project with a documentary (directed and edited by Sandro, with me as co-producer).
Social Media Content
Short-form content created for social platforms, mixing interviews, competition moments, and branded storytelling. The work ranges from observational clips to more playful, trend-driven edits and animated pieces.
Long-Form Content
Longer narrative pieces that follow the athletes beyond individual moments, bringing training, competition, and off-court scenes together into a single, coherent story.
Broadcast Assets
Broadcast graphic elements such as titles and wipes, created for use on the PPA Tour Asia. These were developed after the Trailblazers training camp and launched with the tour, carrying the visual language established during the program.
Broadcast Opening Sequence
Replay Wipe
Credits
Project Leads:
Joachim Davy | Sandro Liman
Joachim Davy | Sandro Liman
Videography:
Sandro Liman | Joachim Davy | Isaac Soh | Kevin Spiech
Sandro Liman | Joachim Davy | Isaac Soh | Kevin Spiech
Animation & Motion Design:
Joachim Davy
Joachim Davy
Documentary:
Edited and Directed by Sandro Liman
Edited and Directed by Sandro Liman
