I’ve spent over a decade building creative projects in the sports and event world, with a strong focus on visual storytelling, live production, and content strategy.

I started my career as a solo content creator and videographer, responsible for delivering end-to-end work under tight deadlines and for large broadcast and digital audiences. As the first video hire in professional table tennis, I built workflows and production processes from scratch, covering everything from filming and editing to motion design, live output, and delivery for global TV audiences. 

Over time, this solo setup grew into a full creative department of more than 25 people, which I led as Content & Creative Director while based in Asia. The team spanned content, video production, static design, livestream, digital asset management, and event motion design, delivering large-scale productions and global event campaigns. In this role, I led the sport’s visual transformation into a sportainment product, working across content strategy, creative direction, arena design, broadcast visuals, and live event presentation - from World Championships to flagship international events seen by hundreds of millions worldwide.

Today, I work across sports, events, and branded content, applying this experience to projects ranging from large-scale productions to hands-on creative execution. My work spans creative strategy, motion design, videography, and content development - offering a one-stop creative solution from concept to final delivery.