For the finals of the World Table Tennis Saudi Smash (May 2024), a traditional broadcast finals teaser was transformed into a fully immersive, arena-wide opening show. While the Infinity Arena layout was already established, the 60-second TV teaser was reimagined as a spatial experience designed specifically for the venue.
A dedicated version of the content was created for the main LED wall, while timed animations activated the full LED ecosystem, including the court perimeter LEDs. All elements were precisely synchronised to function as one connected visual system and integrated with a bespoke light show, developed in close collaboration with the event’s lighting designer and fully synced to the music track.
The result was a unified opening performance that worked simultaneously as a broadcast finals intro and a live, in-arena show, elevating a familiar TV format into a shared experience for both audiences.
The entire project was delivered under extreme time pressure, with a total turnaround of just 10 hours. Finalists were confirmed after the semi-finals the evening before, with all animations and teaser edits completed overnight, files tested in the morning, broadcast versions delivered, and the full arena show rehearsed and executed ahead of the finals.
Visuals
Stills from the finals teaser, showing key frames from the broadcast version that formed the visual basis for the arena show.
A combined process and playback video, showing how the content was adapted across different outputs: the main LED wall, the court perimeter LEDs, and the animation and audio timeline, alongside a recording from inside the venue showing the final result in context.
Credits
Project Lead | Creative Direction | Animation:
Joachim Davy
Joachim Davy
Camera:
Sandro Liman | Mario Ciperle | Joachim Davy
Sandro Liman | Mario Ciperle | Joachim Davy
Editing for Broadcast:
Sandro Liman
Sandro Liman
Light Design:
Charbel Chamoun
Charbel Chamoun
